Which UK Bookmakers Offer the Largest Bonuses?

When you’re considering which UK bookmaker to create an account with, one of the most significant things to consider is what bonuses and offers they have for new and existing clients.

After all, promotions and bonuses are the best ways to improve your chances of winning, and there’s nothing better than playing with free money! Below is a list of the new and existing UK bookmakers that currently offer some of the largest bonuses on their sites:


Sky is the undisputed home of Premier League football, and their gambling arm, Sky Bet, has soared in popularity in recent years. SkyBet always has a range of appealing and good value offers and bonuses, as they look to attract many of the same customers that watch their incredible offering of live sports. Currently, SkyBet is offering £30 in free bets when you place any bet on a sports market. The offer is available. To new customers when they open an account and bet a minimum of a 5p stake.

Paddy Power. 

If you follow Paddy Power on social media, you probably enjoy reading their updates that are always doused with a hint of mischief and humour. But as well as posting pithy Twitter statuses alongside their hilarious Fan Denial feature, Paddy Power also offers great value to new and existing customers. At present, Paddy Power is offering a £20 risk-free bet + £5 free bet builder to all new customers. A risk-free bet is one that will be refunded if it loses, and the £5 bet builder will be available from the promotions hub of your Paddy Power account once the qualifying bet has been settled.


As one of the most popular sportsbooks with UK football fans, BetFred always offers excellent value promotions and bonuses to entice customers onto their site. They actually have one of the most generous new customer offers you will find anywhere right now, as they’re giving away up to £40 in free bets when you bet just £10. Given Betfred’s affiliation with the national game, you must place your £10 bet on football to qualify for this offer. And be sure to read the small print, as there are several stipulations you must adhere to, in order to extract this offer.

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As the most popular betting exchange in the UK, customers of Betfair have the option of placing or laying bets, opening up a whole new market for keen sports bettors. Alongside Smarkets, Betfair has revolutionised the online sports betting market and has given pundits the chance to act as the bookmakers and truly put their money with their mouths are. And if that’s not enough, Betfair is currently offering new customers up to £100 in free bets. They must be placed in five or more instalments of at least £10 each, but it’s another superb bonus if you’re looking for a new sportsbook to try out.


If you’re a fan of football betting, you probably already have a Bet365 account. Who can possibly resist the charms of Ray Winstone, who has long encouraged football fans to place their bets on Bet365 before and during live matches? As well as being one of the most popular sportsbooks and the long-standing sponsor of Championship side Stoke City, bet365 is respected for its outrageously generous offers to new customers. They’re currently offering up to £100 bet credits with a minimum qualifying deposit of £5. As offers go, this one is too good to miss.


As one of the longest standing UK bookmakers, Ladbrokes must be wondering how on earth they can keep up with the competition that they’ve faced in recent times. One way they’re trying to remain popular with their clients is by providing decent bonuses and sign-up offers, as nobody can turn down free money! Ladbrokes current offer of £20 free bets when you bet just £5 is an excellent bet to get started with, as it doesn’t require a sizeable deposit. You can be sure of decent odds and ongoing offers with Ladbrokes, so this offer is well worth your consideration.

The reality of UK bookmakers in the present day is that every site offers new and existing customers excellent value and special bonuses. If they didn’t, there’s no way they could keep up with the competition. The firms we’ve listed above offer consistently good value and are a great place to begin your online betting career.

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