Visibility Is the currency of internet communications. Whether you’re a business or you’re running a personal endeavour like a blog, you need more of it. You need to be willing to do just about anything for it. Losing visibility is losing relevance, your audience, and even revenue. So here’s how you hog that spotlight like the greedy little online entity you are.
Get into pole position
Nowadays, when people want to have a question answer or see the latest opinions and news on a certain topic, what do they do? They Google it. They might also Bing or Ask Jeeves about it, but the point is that they use search engines. So, using search engine optimisation to make sure your site is kept at the most visible position it can be is vital. Beginners might want to consider using help like an SEO agency, for instance.
Stand out
Just as valuable as getting pride of place is being able to appear more interesting than those who already have it. One of the things any startup can’t afford to go without is a real brand. This means a website that looks and functions uniquely. It means developing a proper writing voice for your content and knowing your customer. Know their wants and what you can offer them. Make these the centre of your brand.
Speak up
Once you’ve got your brand figured out, it’s all about spreading it out there. To be truly visible, you need to do more than just prop up your own space. You need to head into others’ spaces and use them as a platform for your voice. Guest posting is one of the best ways of doing that. It also gives you the opportunity to collaborate and offer your own website for guest bloggers. Meaning that people get even more value for visiting your site.
Sounds the alarms
Any time you produce a new piece of content or feature on someone else’s site, you should be shouting to the high heavens about it. Spreading content means going on all your channels and finding the most relevant people to share it with. Find those who are most likely to help you signal boost your content. This is usually done by returning the favour for them as well.
Be current
There’s nothing that’s quite as unattractive as a site or blog that hasn’t updated in a long time. It shows a lack of dedication to your own online space. Even if you’re working on a big magnum opus, you need to keep updating to keep yourself relevant. Check out the latest trends on the internet, for instance. It can be worthwhile to jump outside your comfort zone from time to time. Going too irrelevant can dilute your branding too much, however. So do it responsibly.
If you’re not fighting for your online visibility, it will go elsewhere. Interests will move on and you’ll find it harder to reconvert people. So keep the above methods in mind and make sure you’re doing all you can to stay in the limelight.