Enter Shikari’s Rou Reynolds’ Unveils New Clothing Project

Step Up: Apparel With A Purpose; The Highly Anticipated Fresh Summer Range From Rou Reynolds’ Step Up Clothing Project.

Stuck in the middle of a troublesome global landscape dominated by aggressive corporate advertisements seeking endless growth at any cost, Step Up is Rou Reynolds attempt to grab the bull by the horns and reinstate some form of sanity, starting with clothing. The company which was founded in 2010 by the Enter Shikari frontman offers an alternative to being a walking commercial by producing responsibly sourced socially conscious apparel with a purpose.


On the 11th July 2013 Step Up is due to release it’s brand new and biggest ever range and for the first time the range will include more than just t-shirts and jumpers, experimenting with 5 panel caps, chocolate and polo shirts by request from the Step Up clan themselves. There will also be the launch of a fresh look website with a couple of additions including the return of the ‘community’ which will provide a platform for debate and the sharing of socially aware arts.


The full Step Up range will be available for worldwide shipping on the freshly designed website www.stepuphq.com from the 11th July 2013 at 7pm.


 Watch the video for Sssnake Pit:

Enter Shikari – Sssnakepit on MUZU.TV.

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