Noah And The Whale have set their fans a treasure hunt, with the prize being the “unlocking” of their new album, Heart Of Nowhere, in the run-up to its release next Monday, May 6th. Delivering home-taped versions of the album to independent record stores around the country from this Wednesday, fans-turned-detectives will be able to track down secret codes to open up a stream of the record on the band’s website.
This just in from the band:
“On Wednesday 1st May we’ll be delivering six special parcels to six great indie record stores across the country. Each parcel contains a cassette copy of ‘Heart of Nowhere’, recorded manually and handwritten by us. The parcels also contain a unique code to help unlock a digital stream of the album online for the rest of the world to hear.
We’ll be releasing information over the next few days to help you work out the location of the stores. Each store only has one parcel. It will be handed over by the staff on a first come first served basis on Wednesday.
Each parcel contains a code which will help unlock the full album stream at a hidden location on our website. It will only become available when all six parcels have been found and their codes entered.
Find the record store, pick up a parcel and enter your code to help unlock the album online.
Follow @noahandthewhale on Twitter for updates and information. Use the hashtag #UnlockHeartOfNowhere to help with the search.
Our Land, Our Lives, Our Rules.
Good Luck.”