Last.fm and MUZU.TV have entered into a strategic partnership which will see a series of integrations rolling out on both sites across Europe.
From this week, Last.fm will add 90,000 music videos from MUZU.TV across all artist pages on the Last.fm site in nineteen countries, including the UK and Germany.
Scrobbling will be implemented for videos watched through the MUZU.TV player on Last.fm and on the MUZU.TV site. Scrobbling helps Last.fm tell what songs an individual plays most often, which songs they like the most and how many times they have played a track. The information helps every user discover new music, as Last.fm learns what they listen to and delivers unique music recommendations. The more videos users watch on the Last.fm artist pages, the more Last.fm is able to provide these music recommendations.
While the partnership is only available in Europe at present, there are plans for it to be rolled out to other key Last.fm markets in the coming months.
Ciaran Bollard, CEO and Co-Founder of MUZU.TV commented: “By partnering with Last.fm we significantly extend the reach for the MUZU.TV music video catalogue to a potential audience of almost 45 million users, enhance the user experience on both sites and drive additional revenue for artists and label partners.”
Simon Moran, MD for Last.fm said: “Watching music videos on Last.fm has grown significantly in the last two years, so with more demand for video, it made sense to partner with a company who has one of the most extensive catalogues of music videos on the web. The addition of these videos to our artist pages further enhances Last.fm’s position as one of the largest collections of music information in the world.”