Dutch artist Goldkimono has released his infectious new single Lifetime. The track is taken from his upcoming new album which is set for release later this year.
Right from the off Lifetime is poppy, upbeat and lures you in with its vibrant and catchy beat. Lifetime is about putting down your phone and living a bit more in the present. The lyrics are profound and right from the start we can hear the stark contrast between the peppy beat and the message within the track: “Tensions in the world rising so damn high. Don’t know why we can’t live side by side. Fear in the East, some more in the West. Glued to my screen, yeah, we do our best.” Goldkimono speaks of real world issues which affect all of us since we all share this one planet but which a lot of us are guilty of turning a blind eye to as we get lost scrolling social media, becoming slaves to our phones. The chorus of “This ain’t your timeline. This is your lifetime. Wake up” is so simple and yet it really hammers home the importance of opening our eyes and looking at the bigger picture. Goldkimono’s vocal blends smoothly with the poppy beat that’s peppered with plucky guitars plus the odd cowbell and electronic flourishes for added fun. Lifetime is an undeniable earworm that’s light-hearted in its production but carries the weight of a heavy and unignorable message.
Goldkimono said of Lifetime: “Lifetime reflects on the chaos and disconnection in the modern world, from global tensions to personal struggles. The song touches on themes of spiritual awareness, unity, and the quest for inner peace in a world full of digital distractions.” The accompanying video for the track is incredibly playful and tongue-in-cheek, with inspiration for the visuals taken from the style of early computer game graphics. When speaking of the video, visual director Cal Bain said “You know those days when life feels like it’s running on cruise control, and then suddenly – bam! – you’re dodging curveballs left and right? I wanted to show that feeling through Goldkimono’s digital character and this virtual playground we created. I used CGI to create this mix of old-school and modern digital vibes, hoping to capture something familiar but fresh.”
Martijn ‘Tienus’ Konijnenburg launched his project Goldkimono in 2020 and gained immediate success with his debut single To Tomorrow. He has performed at various Dutch venues and festivals such as Lowlands, Down The Rabbit Hole, Into The Woods and TivoliVredenburg.
Lifetime is available to stream now. Find out more about Goldkimono here and have a listen to Lifetime below.