Oz The Great and Powerful Inspires London Fashion Week

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Forget Paris, New York and Milan, as the iconic Emerald City is the fashion destination of 2013, as celebrations for the forthcoming release of Oz The Great and Powerful hit the London Fashion Week.

The inspired fashions from the new major motion picture, Oz The Great and Powerful were celebrated at London Fashion Week yesterday.  Housed within the British Fashion Council’s show space, the event featured the films exquisite costumes, as worn by Rachel Weisz and Michelle Williams in the film, alongside first look sketches of Nicholas Kirkwood’s shoe designs, which will be available exclusively from Selfridges in early March.

Nicholas Kirkwood has designed a four piece collection inspired by the film, especially for Selfridges. The Yellow Brick Road and Emerald City will become the focal point of a dedicated Shoe Carnival window scheme. Follow actual yellow bricks from the set in store, at Oxford Street, to discover original costumes and props from the motion picture, and purchase Nicholas’ limited edition and highly collectable Oz designs.

The event also included the first UK look at Deniz Berdan’s inspired dresses and a look at William Tempest’s red carpet dress, which he has designed exclusively for the European première of the film. The dress will be available exclusively for one lucky Vogue UK winner to wear to the European première of the film in London.

Check out the official trailer below:


Oz The Great and Powerful, starring Mila Kunis, Michelle Williams, Rachel Weisz, James Franco and directed by visionary Sam Raimi, will be released in spectacular 3D in cinemas from 8th March, with the European premiére taking place at Empire, Leicester Square, on February 28th 2013.

The film consists of nearly 2,000 costumes designed, created and assembled by Gary Jones and Michael Kutsche. For your chance of being at the première, visit: VOGUE.co.uk

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