Usain Bolt Joins Forces With Samsung

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Samsung Electronics announced a new partnership with athletic superstar Usain Bolt, coinciding with the UK availability of the NX300 in the UK. Renowned for his extreme focus and speed, Usain Bolt is the perfect champion for the NX300 which, like Bolt, is super-fast thanks to its ability to capture amazing moments and share them instantaneously.

A six-time Olympic gold medalist and owner of three world records, Usain Bolt is widely acknowledged as the best-in-class, and his partnership with Samsung will span a number of exciting initiatives. Samsung will be working with the Usain Bolt Foundation to provide photography equipment and lessons to aspiring young photographers, the ‘NX Junior Photographers’.

With the NX300, budding photographers can zoom in on subjects quickly and easily, even in crowded locations, using the Hybrid Auto Focus (AF) system. This allows you to achieve the most precise, high quality results possible with the push of a button. The NX300 can shoot up to 8.6 continuous frames per second with its super-fast 1/6000 sec shutter speed to ensure no detail is missed even if the subject of your shot is moving at Bolt’s record breaking pace.

As a keen social media user, Usain Bolt appreciates the importance of keeping family, friends and fans up-to-date on what he is up to. The fast Wi-Fi connectivity of the NX300 means you can instantly upload your photos to social networking sites or send them to a smartphone using the AutoShare function.

Usain Bolt is not only known for his speed, he is also renowned for his style – much like the NX300. Available in either brown, white or black with a contrasting silver band, the modern yet authentic design of the NX300 makes it a must have. Superior performance in a compact body make the NX300 the ideal camera for photographers dedicated to shooting high quality images on the move.

The NX300 is available to buy in the UK at the end of March, from John Lewis and Dixons.

To meet the ‘NX Junior Photographers’ and follow their progress, just visit Samsung’s NX Camera Facebook page at

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